Tourism  |  26 Aug 2022

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ChristchurchNZ is on a mission to find out what makes the city tick.

The economic development agency is undertaking two surveys to find out what makes Christchurch unique and attractive to both the people who live here and to visitors.

The online surveys were opened to the public last Friday – one is for local residents and one is for visitors or those who don’t live in the area.

Take the survey here.

Resident survey respondents will go in the draw for one of four $250 Prezzy Cards, while visitor survey respondents will go into the draw for an all-expenses paid holiday for two to Ōtautahi Christchurch (and one of four $250 Prezzy Cards).

“We’re so excited to be undertaking this work for the city and surrounding areas, the direction of which all hinges on what we hear from the public,” ChristchurchNZ Chief Executive Ali Adams says.

“The surveys will help us understand people’s experience of this place. To ensure they are rooted in authenticity and informed by a diversity of viewpoints, we really want to hear from as many residents as possible.”

The majority of the budget for the plans is being funded by the Ministry of Business, Innovation and Employment, which has asked regional tourism organisations throughout New Zealand to create Destination Management Plans.

ChristchurchNZ is taking the opportunity to pair this work with a city identity, as it is a pragmatic way to leverage the research and stakeholder work that underpins both pieces of work.

The work will position Christchurch to be consistent in its messaging within New Zealand and overseas, increase visitor and talent attraction, drive business confidence, investment and migration, and boost resident pride.